Let’s implement our example scenario of offering a free beach towel for summer collection purchases.

1. Access and Enable the Goal

Navigate to “Gifts and Goals” in your Shopify admin panel and select the “Goals” tab. Click the “New Goal” button and enable the goal using the toggle switch at the top. Enter a clear name like “Free Beach Towel with Summer Collection Purchase.”

2. Configure the Target Settings

Select “Cart Item Count” as your Goal Target and enter “1” in the Minimum Requirement field. This ensures the gift is triggered with any purchase from the targeted collection.

3. Set Collection-Based Targeting

This is the crucial step that defines which collections will trigger your gift reward.

The targeting configuration determines which products in your store will count toward achieving the gift goal. In the “Goal Target Applies To” section, you have three options: “All Items,” “Included Items,” or “All But Excluded Items.” For collection-specific targeting, select “Included Items.”

Once you’ve selected “Included Items,” you’ll see an “Included Items Filtered By” dropdown where you can choose “Collections” as your filter type. Click the “Select Included Collections” button to choose which collections should count toward your goal. After selecting your collections (for example, “Summer Collection”), they will appear listed under “Only These Collections Are Counted Towards The Goal.”